Audrey Caldwell

I'm a senior content strategist and copywriter 

helping your small business with custom organic content and strategy

to raise your visibility, attract clients and scale your revenue.

Hey there - if you've landed on this page, you're probably looking for a solution.

You may be struggling with how your business shows up online and worried your audience can't see why your  business is the right solution to their problem.

If you're like many other small business owners, you don't have the time or energy to create persuasive content to attract your ideal clients and build trust before they're ready to  buy from you.

You may not even completely understand how content is related to marketing.  Or why messaging is the foundation of strategy, and why it's so important to build that first.

Most likely, you're just randomly posting for the sake of posting (because everyone tells you content is king) right? 

You're probably feeling exhausted and frustrated because the content you post is not resulting in audience engagement or quality leads. 

Sound familiar?

Unfortunately this haphazard online marketing approach is not going to get you more business. 

It's just a whole lot of wasted effort that won't pay off.

Now imagine having a clear idea of how your messaging and content aligns with your client's needs.

You'll feel relieved and breathe easier knowing you've said goodbye to random posting. 

Why? The solution you need is finally within your reach.

I'll provide you with a custom blueprint detailing a tailored content marketing strategy that speaks directly to your ideal client.

And you'll finally have more energy and time to focus on the part of your business that you do best.

Here's how we'll get you there... 

We'll start with your messaging and communicate in clear copy what your brand stands for and how you bring value to your audience. We'll take a deep dive into analyzing your audience and look at the metrics for your current content to see what's working and what's not. We'll define the KPIs you need to measure to determine ROI. 

Based on these efforts, I'll create a custom blueprint that includes a content calendar with copy that persuades your audience to take action and become paying clients. Depending on your individual needs, that might focus on your website copy, emails, newsletters, blog posts, video scripts or social content.

Take a look at my past work. ⬇️